Hitch Interpersonal-Communication - 893 Words

Plot Summary: Alex Hitchens is a professional date doctor, or consultant as Hitch terms himself, who coaches other men in the art of having the perfect date with the woman of their dreams. While coaching one of his clients, Albert Brennaman, who is obsessed with celebrity Allegra Cole, Hitch finds himself falling for Sara, a gossip columnist who is determined to expose and ruin the so-called date doctor after one of his clients (whom Hitch refused to work with) had a one-night stand with her best friend. However, where Albert and Allegras relationship continues to progress, Hitch finds that none of his tried and tested methods are working on himself, despite being a master of the art. After Hitch is unmasked, he and Sara break†¦show more content†¦Alegra’s initial inability to whistle describes something in Alegra’s â€Å"hidden self† getting transitioned into her â€Å"open self† which shows minimal trust in the relationship Albert’s social comparison has also increasingly changed due to a higher level of self-esteem and a better fundamental understanding of self-awareness. Although Albert still compares himself with Alegra , there is a definite change in social comparison vs. the â€Å"board room† scene. According to the concept of the â€Å"looking glass self†, Albert looks at the image of himself that others reveal to him through their behaviors, and especially through the way that they treat and react to him. Scene 4: Kiss This scene changes the self-concept of Albert in almost everyway. Albert’s social comparison, self-awareness, and self-esteem that he has interpreted upon himself changes significantly due to the attached messages that are involved with a kiss. More important than the kiss itself is the reaction afterward which involves the acceptance of Albert by Alegra. At this point in their relationship, Albert and Alegra’s social comparison have in many ways reached a parallel due to the risks that they take for each other. Afterward, both Albert and Alegra interpret and evaluate the feelings and behaviors that they have for each other. Their relationalShow MoreRelatedEssay Interpersonal Conflict in the Movie Hitch651 Words   |  3 PagesInterpersonal Conflict in the movie Hitch Interpersonal conflict happens in every relationship. It is inevitable when two or more people disagree on something. Conflict is a result of a misunderstanding because of a miscommunication. In the movie Hitch (Mordaunt amp; Tadross, 2005) we can notice an interpersonal conflict between two people due to a lack of communication. Communication is a key role in any relationship, whether platonic or an intimate relationship. When starting a relationshipRead MoreMovie Analysis : The Movie Hitch Essay1489 Words   |  6 Pages In the movie Hitch. Dir. Andy Tennant. Perf. Will Smith, Eva Mendes, and Kevin James Sony Pictures, 2005. Dvd. The movie Hitch is about Alex Hitchens who plays â€Å"The date doctor† or a consultant as he calls himself. When Alex Hitchens was younger he fell head over heels over Cressida he came on a little strong that led her to another man’s arms. That experience taught him so much that Alex decided to coach other men in avoiding the same mistak es he made to get them to the woman of their dreams. WhileRead MoreEssay on Interpersonal Conflict in Film703 Words   |  3 PagesInterpersonal Conflict in Film The Interpersonal conflict in this film is the same as in most of our daily lifestyles as humans. There are many times in life when things that people say are taken out of context and or control and you wish that you could play it off as if it was never even said. There were so many instances of conflict in this film that I couldn’t only choose from just one. After watching this great and funny film, I learned that I need to be careful of what is said. Also howRead MoreHow Technology Has Changed Our Lives910 Words   |  4 Pageslives of people live and changing the pace of everything that relater to humans routines live. One of the most important thing that technology is changing is the way everyone communicates. Technologies create more powerful and effective ways of communication. People are getting used to a new way to be alone together while they are together. Conversation in number and quality decrease as technology replaces in human interaction Sherry Turkle, a psychologist and professor of the social studies and technologyRead MoreThe Importance of Self-Reflection1235 Words   |  5 Pagesinteractions with people in the community (Martin Yeung, 2003). This enables one to internalize and assume what people perceive them to be. People construct their personalities based on other peoples opinions on them. The society moulds language and communication skills, conflict handling and better judgments. This reflects of how they need to relate with others hence molding their personality through the societys judgment. Cooley summarizes that, I am not what I think I am and I am not what you thinkRead MoreHsc 3008 Implement Therapeutic Group Activities5800 Words   |  24 Pagesconsultant clinical psychologist at the Centre for the Health of the Elderly at Newcastle General Hospital and a research tutor at the Univeristy of Newcastle upon Tyne. His current interests are in using interventions such as cognitive–behavioural an d interpersonal therapy with elderly patients and their care staff to deal with challenging behaviour. Clive Ballard (Wolfson Research Centre, Newcastle General Hospital, Westgate Road, Newcastle NE4 6BE, UK. E-mail: c.g.ballard@ncl.ac.uk) has recently taken upRead MoreBuilding And Manage Great Teams4233 Words   |  17 Pagesabout each other’s capabilities and about cooperative attitudes. The aspect that the best team building activities share is that they put people into new and interesting situations where participants engage in behavior that encourages improved communication, problem-solving, and learning how to deal with change and diversity. Anything that brings people together to do something different as a team is a candidate to be called a team-building exercise. Fun should never be underestimated as a way toRead MoreCounselling Session Reflective Essay2133 Words   |  9 Pagesquestions had caused her to think about things in different ways. I will explore later i n this reflection where I didn’t listen as actively and consequently interrupted Janet, but asking questions of her. This and offering a solution to Janet put a hitch in our rapport, which was otherwise maintained throughout. Rapport is something that I believe I build reasonably well with people, and more often than not can where problems arise in building rapport. What is difficult on this situation isRead MoreElements and Dimensions of Culture in Taiwan5062 Words   |  20 Pagesdifferent culture together meaning that it allows the Taiwanese to interact with other culture. Further, Buddhism also promotes the need to for countries intercultural communication especially with the foreign countries. Consequently, this means that the citizens are free to bring their goods into the country because of the free communications. Most of the Taiwanese follow the beliefs provided by Buddhism meaning that the religion has a major influence on the country. Statistics show that about 31% of theRead MoreVerbal and Nonverbal Communication11225 Words   |  45 Pages Verbal and Nonverbal Communication When we are attempting to transfer our meaning to another person, we use three different modes, methods, or channels to carry our intentions. We use these modes to tell people who we are, how we experience the world, and the meaning we attach to our experience. We communicate verbally and nonverbally, and often with mixed signals or noise. When two persons, A and B, are attempting to communicate with each other, their communication is distorted by their personalities

Computer Information - 1141 Words

INDIAN INSTITUTE OF MATERIALS MANAGEMENT JUN-2010 Post Graduate Diploma in Materials Management Graduate Diploma in Materials Management PAPER 4 IT and E-COMMERCE Date:15.06.2010 Time:2.00 pm to 5.00 pm Instructions: 1. From Part â€Å"A† answer all the questions (compulsory). Each sub-question carries 1 mark. Total marks = 32. 2. From Part â€Å"B† answer any three questions out of 5 questions. Each subquestion carries 16 marks. Total marks = 48 . 3. Part â€Å"C† is a case study (compulsory) Total marks = 20. Max Marks:100 Duration:3Hrs ______________________________________________________________________________ Part A 1. Expand the following. EDVAC MICR DTP HTTP B2B UVEPROM RAM SIMM 2. State true or false. 1) One nanosecond is one billionth†¦show more content†¦An example of the type of service demands that Exodus encounters occurred when the Webmasters of the RollingStone.com, the website of Rolling Stone magazine, had difficulty trying to solve a slow response time problem just a day before the publication of a multimedia cover story on Britney Spears. This would obviously cause a spike in demand that would exacerbate the response time problem. Since Exodus was hosting and maintaining the site, its engineers helped in solving the problem, which involved incorrect configurations data that caused server to use 10 to 15 seconds to refresh domain name data every few minutes instead of daily. Approximately 400 of its customers( 12% of its customer base of 3300 companies) are application service providers (ASPs) that run application software for other firms using remote servers linked to a WAN so that those firs no longer have to install and maintain the software. Exodus charges for service based on usage, and this fits well with an ASP charging scheme. Its ASP customers range from start-ups to established software firms such as PeopleSoft and Oracle’s Business Online. According to Ellen Hancock, â€Å"it’s very hard to say what you’re not doing, but we’ve spent a lot of time trying to do that. We say we’re not going to know applications. We’re not in that business. We just support the ASP†¦Ã¢â‚¬ ¦. We have no notion of competing with Oracle on E-commerce. We do not intend to ever understand HR (human resources) apps.Show MoreRelatedInformation Privacy : Computer And Information Sciences1041 Words   |  5 PagesInformation Privacy Aaliyah Hibbler Department of Mathematics, Computer and Information Sciences Mississippi Valley State University 14000 Highway 82 West, Itta Bena, MS 38941, United States aaliyah.hibbler@mvsu.edu Abstract This paper describes and informs the reader of material about Information Privacy. 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Research Paper on Restaurant Management Essay Example For Students

Research Paper on Restaurant Management Essay Nicholas Marshburn Peggy B. Price Honors English 12-3rd period 17 February 2005 Restaurant Management Running a restaurant can be one of the most stressful job as well as the most fun and rewarding job. If the manager is a good leader with excellent leadership skills and has great followers the restaurant will be rewarded. If not the restaurant will plummet in sales and no one will be pleased. While developing a business staff is important to running a successful restaurant, it is also essential that management focus on its public relations as well as its sales and marketing strategies. Staff developing is vital for restaurants to run smoothly. A restaurant is composed of two sectors; a Front of House (FOH) and theirs a Back of House (BOH). The front of the house is what is visible to the customers eye. Customers can not see the back of the house. Back of the house is where cooks prepare the food and where the dishwasher is located. Manager Brian Aycock explained that if a manager develops his staff, it makes the restaurant run smooth. The store will profit, the employees and the guest will be satisfied (Aycock). If the staff is not getting along, a lot of tension will grow inside the restaurant and co-workers will not work with one another as a team. In return the customers will not be happy and the profit will not be as desirable. When customers are not happy with the visit they had at the restaurant, they will then spread the word to all their friends. Each staff member of the restaurant should have nice and clean hygiene along with good manners. Having good hygiene is very important whether an employee is waiting tables, washing dishes, or cooking. If an employee does not shower friction will start to grow between the staff and no one would like to work or even be around that employee. Working in the food service industry with overgrown nails or dirty nails is against the health code and could contaminate the food being prepared by the employee. Being around a customer with bad hygiene could possibly hinder the customer from having a memorable time at the restaurant. Having good manners is also mandatory for every staff member so that no problems can surface between the staff and customers. Steve Marchetti explained that each employee are to meet the minimal standards set forth in the employee handbook and also deliver on the companys commitment to their customers (Marchetti). A restaurants commitment to its customers is to provide a friendly, safe environment along with awesome food and service. The employee handbook includes information that each employee should abide by. This includes the rules and regulations, benefits as well as an introduction to the company. Rules in the handbook are actions that no employee should act out and the regulations explain the consequences if a rule were to be broken. Benefits are only available to staff members; usually they consists of discount prices on meals and insurance. The Hiring process of restaurants usually consists of filling out an application with a minimum of two interviews and one test (Marchetti). When the restaurant tests future employees, they usually give a brain test testing the mathematical skills in case the computers are down. A test on how to deal with customer problems and issues that may occur. After each employee is hired they must go through an orientation introducing and welcoming them to their restaurants staff. Following the orientation the new employee will go through a training phase. Pending on the position the person was hired for; they will be trained by a peer in the same field that they desired to work in. The training process usually takes five days for the employee to be fully trained. Local restaurant owner of Bonefish Grill, Brian Aycock explained that each new employee has to go under a five day training period (Aycock). .u73cd39a53d1eb4b2fe536ef67a122bd6 , .u73cd39a53d1eb4b2fe536ef67a122bd6 .postImageUrl , .u73cd39a53d1eb4b2fe536ef67a122bd6 .centered-text-area { min-height: 80px; position: relative; } .u73cd39a53d1eb4b2fe536ef67a122bd6 , .u73cd39a53d1eb4b2fe536ef67a122bd6:hover , .u73cd39a53d1eb4b2fe536ef67a122bd6:visited , .u73cd39a53d1eb4b2fe536ef67a122bd6:active { border:0!important; } .u73cd39a53d1eb4b2fe536ef67a122bd6 .clearfix:after { content: ""; display: table; clear: both; } .u73cd39a53d1eb4b2fe536ef67a122bd6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u73cd39a53d1eb4b2fe536ef67a122bd6:active , .u73cd39a53d1eb4b2fe536ef67a122bd6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u73cd39a53d1eb4b2fe536ef67a122bd6 .centered-text-area { width: 100%; position: relative ; } .u73cd39a53d1eb4b2fe536ef67a122bd6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u73cd39a53d1eb4b2fe536ef67a122bd6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u73cd39a53d1eb4b2fe536ef67a122bd6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u73cd39a53d1eb4b2fe536ef67a122bd6:hover .ctaButton { background-color: #34495E!important; } .u73cd39a53d1eb4b2fe536ef67a122bd6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u73cd39a53d1eb4b2fe536ef67a122bd6 .u73cd39a53d1eb4b2fe536ef67a122bd6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u73cd39a53d1eb4b2fe536ef67a122bd6:after { content: ""; display: block; clear: both; } READ: New Girl and the Social Penetration Theory Essay The first day of training is normally when the new employee shadows an employee that has a great deal of knowledge about that field. Usually the first day is when the person is being taught how to operate the appliances and meet fellow co-workers. Second day of training .

Rationalization of Hip Hop free essay sample

Hip-Hop Sameness In contemporary popular culture, hip-hop music Is as ubiquitous as Taylor Swift, the new teen pop sweetheart, or arguably more popular than the once-prevailing American genre, rock and roll music. However, although one can argue that a wide breadth of hip-hop pervades the airways, it would be very difficult to contend that a wide depth of the genre is played. In fact, the vast majority of mainstream hip-hop music focuses on money and buying things with that money be it cars, clothes, jewelry or women.Hip-hop, once known for being a highly political social commentary has largely been reduced to music videos with half-naked dancing women, drawing scrutiny from media broadcasters such as Opera and Bill Reilly. Considering its activist roots, the question remains why Is mainstream hip-hop focused on the glorification of money and power through possession? There are many possible explanations for the degeneration of music In the public sphere that Is, why hip hop music that Is most-widely received on television, on the radio, and In magazines has a one-dimensional and superficial message. This paper will argue that mainstream hip-hop lyrics primarily focus on obtaining and spending money for two reasons: the first being that rappers, who write their lyrics, become slaves to their possessions because of commodity fetishism. The second reason has a broader discourse: because this theme is highly lucrative, it is bolstered by music corporations, who rationalize and Nationalized (duplicate) music that will be successful, disregarding lyrical content. This paper will focus on the causes through three sociological lenses: Max Weepers theory of the rationalization of society, andGeorge Rioters contemporary addendum to this theory; the Nationalization of society. Weber and Relaters theories will serve as a large-scale explanation for the ever-increasing sameness of pop music In general. Karl Mars theory of commodity fetishism, the unrealistic attachment of the masses to their possessions, will explicate how rappers, as exploits of capitalism, become fixated on their belongings. Karl Marks theory of commodity fetishism is a vital component to explaining why rappers so often write about money. The number one hip-hop song on the 2009 Billboard Charts, was Live Your Life, a song by rapper T. Featuring pop princes s Iranian (Billboard Charts). The chorus repeats the importance of earning money to live a high life. The song was the De facto most widely played rap song on the radio, in nightclubs and other musical venues. There are endless possibilities of subjects rappers could be tiresomely obsessed with in our society trite song fare like love, hate, life and death, war, or even sex. Why, of all things, must it be things? Owning things, buying things, spending money, enjoying things essentially, taking full advantage of money and desperately needing money to fulfill this lifestyle.The answer becomes all too clear when one understands how our economic system, capitalism, trickles down to affect all facets of life. Karl Marx was a radical communist, exploitative in which the working class, the laborers (proletariat) worked to live hand-to-mouth while the owning class, or the bourgeoisie became progressively richer. In capitalist society, the bourgeoisie economic minority dominates and exploits the proletariat working cla ss majority through setting an unequal balance between the wages paid to the laborer and the amount of profits earned by the landowner. This division of labor ultimately results in men being enslaved by their Morning conditions. The division of labor offers us the first example of how, as long as man remains in natural society, that is, as long as cleavage exists between particular and the common interest, as long, therefore, as the activity is not totalitarian, but naturally, divided, mans own deed becomes an alien power opposed to him, which enslaves him instead of being controlled by him (Marx 42). Ere theory, which explains why rappers become indivisible from their earnings, is part of Mars theory of commodity fetishism.According to Marx, commodity fetishism is a byproduct of capitalism that instills the belief that there is some inherent value in commodities instead of acknowledging the value as being instilled through human labor. To quote Marx: A commodity appears, at first sight, a very trivial thing, and easily understood. So far as it is a value in use, there is nothing mysterious about it, whether we consi der it from the point of view that by its properties it is capable of satisfying human wants, or from the point that those properties are the product of human labor.The form of wood, for instance, is altered by making a table out of it. Yet, for all that the table continues to be that common, every-day thing, wood. But, so soon as it steps forth as a commodity, it is Changed into something transcendent. It not only stands with its feet on the ground, but, in relation to all other commodities, it stands on its head, and evolves out of its Noodle brain grotesque ideas, far more wonderful than if it were to dance of its own accord (Marx 62).Marx aimed to critique how capitalist societies fetishist commodities, believing that these objects containing value and bestow upon the user an intrinsic worth. In this quotation, Marx impresses upon the reader that a table is simply wood altered into hat we call table, transformed from human labor into something useful. However, there is a belief that once it is a commodity, once it is sold in stores and advertised to the consumer, it becomes transcendent and stands on its head, dancing. Suddenly it has qualities that make it super-human and therefore better than humanity. According to Marx, this belief pervaded all of capitalism and became a reason that people needed to work to live to buy things, all necessary to keep the capitalist yester afloat (63). Mars theory can also be applied to this hip-hop monotony. When rappers write songs about living your life and keep steady chasing that paper as the All. Song dictates (Harris), they are projecting their obsession with their commodities and the beatification of these commodities. To use a more recent popular hip-hop track, the song Say Ayah by Trey Songs featuring rapper Fabulous is a prime example.One verse : We dont buy no drinks at the bar/ we pop champagne cause En got that dough / pocket full of money / club going Jump / smelling like Dolce and ND is centrally about living a luxurious lifestyle that affords one the ability to drink top-shelf liquor at a night club (Billboard Charts). Marx would say that these rappers fetishist alcoholic beverages and believe that they are distilled with magical pow ers that foster having a more enjoyable time in a club setting. There is another level to explain why rappers so readily fetishist commodities, as opposed to Indies folk singers or neo-soul groups.One can draw a correlation between these artists growing up poor and black, desperately seeking a way out of urban decay and seizing hip-hop music as that opportunity. Sociologist James Peterson believes that through observing the former social location of most hip-hop artists, it becomes easy to discern why this particular genre has cornered the market on materialism. In Dead Presence: Money and Mortal themes in Hip Hop Culture, Peterson argues that the intersection of poverty and blackness leads hip-hop artists who come from destitute roots to become fixated on the idea of having money.Because these artists grew up Introit luxuries like name brands and gratuitous amenities, the ascension to a level of corpulent wealth enables the desire to buy commodities and wield them as if they eave transformed the buyer into someone else. Peterson says that the v ernacular dead presidents developed a socio-linguistic conception for money in poor, urban areas because of the tacit presence of untimely death through gang activity (897). In turn, possessing dead presidents is a way to vindicate a lack of success in obtaining the American Dream denied to black men because of racism, poverty, and imprisonment. Peterson defines the American dream as the symbol of American living that excludes poor black men a well-paying Job, nice house, and happy family 1895). For these men, the President of the United States is the personification of the American Dream and if he can not advocate for disenfranchised black men while living, then it is poetic Justice to own him while he is dead (895). Peterson makes a broad connection to Mars theory commodity fetishism in his discursive about these once-impoverished black men obtaining monetary wealth and needing their new- found success to develop self-worth. [Rapper] Racism contemplates his transition from being a stick-up kid (robbing people for money) to the CEO of a record label No eats caviar ND the financial success that keeps him rapping to prevent ever going back to that hopeless past (Peterson 895). Peterson analysis of rappers indication of their past wrongdoings through continuous earnings of dead presidents explores the personal dimension of commodity fetishism and its effect on artistry.Men who grew up with nothing, men who become some of the most prolific hip hop artists in the mainstream, take the painful memories of their past and transform them into the positive a boastful braggadocio about the things they do have, what they can afford and how it has affected their lives. This is reflected in their song lyrics and music videos. In example, rapper T. L. Grew up in a ghetto of Atlanta and started selling drugs at the age of 13. Somehow he garnered attention as a rapper and got a record contract at 19 (Wisped). Fast-forward ten years and his most popular sing is a song entitled Whatever U Like, which was number one on the Billboard Charts. The song literally entices a potential female by telling her she can have whatever she likes clothing, Jewelry, vacations, cars. Essentially, any commodity that money can buy that somehow transforms the female into super- re compelled by commodity fetishism to boost their images and present to the listener an enviable lifestyle. As Marx would say, the commodity fetishism present in the lyrics of hip-hop artist is indicative of the workers enslavement to capitalism and the daily-grind.There is another explanation for why the hip-hop music that is Model broadcasted seems to be focused on money and all that one can buy with money Max Weepers theory on rationalization of modern society. This theory is a key component to this seeming obsession with possession, that our entire society is predicated on the rationalization and bureaucratically. According to Web er, in order to increase efficiency every methodological way of proceeding or getting anything done, has turned into a highly bureaucratic process that ensures predictability. In steering the course of societal development, values, traditions, and emotions were being displaced in favor or formal and impersonal practices. While such practices may breed greater efficiency in obtaining designated ends, they also lead to the disenchantment of the world, where there are no mysterious and incalculable forces that come into play, but rather that one can, in principle, master all things by ululation (Weber 146). Ere surety of this predictability comes at the expense of spontaneity, surprise, and thus, excitement.Those affected by this rationalization are everyday citizens who slowly become disenchanted by day-to-day living, as there is very little that we cannot control or alter. As a result, Weber believed that rather than increasing freedom and autonomy, rationalization makes a slavish adherence to the rules of the modern bureaucracy and ultimately imprisons the individual within the iron cage of rationalized institutions, organizations, and activities. In Max Weber and the Sociology of Music, Alan Turtle expounds upon how the music industry is affected by the rationalization process. Musicians are certainly influenced by their social, spatial, economic, and cultural environment, but these are not the primary issues for a musicians production of music. Yet, if one were to rely on Weepers theory alone, economic rationale would have to be the bases for musical production and consumption (634). Thus, Turtle believes that while musicians are inspired by their lives for lyrical content, the primary reason for the music that we hear today is not he artists themselves. Instead, rappers are not so much the artists of their music, as the conveyers of a product from corporations.George Rioters extension of this Inebriate idea, the theory of the Nationalization of society further explores why hip-hop is increasingly rationalized, and increasingly more of the same talk of money and possessions. Ritzier, like Weber, believes that all facets of social life are slowly conforming to the same criteria of rationalization, as defined by the businesses and corporations with advertising power. Rationalization involves the increasing effort to ensure predictability from one time or place to another.People want to know what to expect in all settings at all times (58). Ritzier is saying that the fast food industry and the complete McDonalds empire of rationalized fast, convenient, easy food is one example of controlling consumers. Big corporations are also Nationalizing other mediums of public consumption, and hip-hop music is that medium, in this argument. Because the hip hop industry makes $2 billion annually in music sales has an effective formula, and big conglomerates see no need to alter what is still Morning (Micrometer 96).The result of this is music on the airways that glorifies money and whatever money can buy. Peterson makes a conjecture that music corporations are aware of the impact of rappers bragging about their ice and take full advantage of that. With the popularity of rap since the early ass, the linkage of corporate strategies and marketing techniques has undeniably altered the trajectory of hip hop (899). Peterson further explains how corporations capitalized on the showing off of hip hop artists. Coming from places where money was tight, possessing luxury items are a sign of status for rappers. Rappers are highly influential, and wearing thousands of dollars of ice around their necks not only affected their audience, but also their state-of-mind. Being sponsored to wear Nikkei Air Force Ones sneakers or even top-shelf liquor like Couriers was a way for rappers to display their status and prestige and corporations made a nice profit from the fans of rap music who desperately sought the same lifestyle (900).Therefore, hip hop music is further rationalized and Nationalized because the music corporations have a vested interest in making a profit from hip hop fans. If en from this perspective, it is no wonder that hip hop music sends a message loud and clear: access to money is supreme, money and what you can buy with it. In a sense, the rationalization of hip-hop music is more attributed to the record companies than the artists themselves because of the influence of the corporat ions.In Music, Corporate Power, and Unending War, Martin Schrodinger makes a strong argument about how corporations own and thereby control the culture industry, specifically music. Schrodinger cites Max Herkimer and Theodore Adorns theory about all cultural activities being increasingly controlled by corporate chicanery (Schrodinger 24). Due to the extreme concentration of ownership of the mass media, the music industry has become a major site of centralized power; AOL rime Warner owns magazines, publishing houses, retail stores, production companies, libraries, sports teams, and radios.Thus, musical production has become forced to succumb to the marketing and styling of narrow, profit-driven criteria (26). Specifically relating to the rationalization of pop music, Schrodinger outlines how mass-produced music has a tendency to hegemonic stereotypical ideas for the sake f quantity and therefore quality or message of music suffers. These corporate strategies provide ever more ways of rationalizing and monitoring the activities of producers and consumers alike, as a means of increasing profits (45). The bottom line is that the music is profitable.Therefore, while T. L. s single Hell of a Life may detail how lavish his lifestyle is, and is thematically no different than Whatever U Like, it has a good beat and subject matter that will entice and entertain consumers. Schrodinger suggests that artists ultimately have little control surrounding the work they produce, beyond their genre. Therefore, hip hop artists are being encouraged to produce music that mentions name brands and opulence because that in turn encourages consumers (or listeners) to buy things that corporations are selling.This theory looks at the rationalization of hip-hop as merely one of many genres being micro-managed, and rappers themselves are supplanted to regurgitate messages of said lifestyle per a capitalistic scheme. Mars theory of commodity fetishism and but can be pooled to find a common ground. Commercial hip-hop, the music that is played on the radio, is controlled by conglomerate whose aim is to target consumers ND have them purchase more of the music or the commoditie s mentioned in the lyrics. Hip-hop is a particularly profitable sector to rationalize because of the social location of both its performers, and some listeners. Many popular rap artists who grew up in poverty relish rapping about the money and things that they have gained n their careers, because psychologically they are fixated on the commodities that they believe make them more important than who they used to be. This is a perfect match for record labels who can make a profit exploiting the hip-hop listeners who re still impoverished themselves, and use hip-hop music as a sort of refuge from everyday life.To put it simply, hip-hop artists are obsessed with things they have now because it is a signifier of their newly gained status, and companies rationalize this music because it succeeds. Hip-hop is oft-talked about and popularized in the public sphere. The consistent question is aimed at the negative impacts of hip-hop on [Out. Seen from the perspective of how the rationalization of hip-hop, via commodity f etishism and Nationalization of music, is affecting contemporary progeny, the implications are numerous. The young people who are listening to hip- hop and retaining the messages from it are impacted.In a 2003 research study done on adolescents feelings toward rap music, 90% of black youth surveyed stated that they felt rap was a truthful reflection of society (Sullivan 616). That is, that what rappers say about important and relevant to the adolescents lives the message that IS being sent to these youth is one that glorifies consumerism, materialism, and essentially buying happiness through this commodity fetishism. This is problematic because it instills an unrealistic view of what one can attain monetarily and cultural ales to pass on to the next generation.